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What is a non-alcoholic bottle shop?

In recent years, a new type of retail store has been cropping up all over the country that offers a whole new world of non-alcoholic beverages to customers: the non-alcoholic bottle shop. These mostly small independent businesses are what I call “booze-free wonderlands” and are packed not only with drinks, but offer knowledgeable employees and tastings, and are often a hub for a booze-free community. In this blog post, dive into what a non-alcoholic bottle shop really is and why these stores are here to stay!

What Is a Non-Alcoholic Bottle Shop?

A non-alcoholic bottle shop, often referred to as a "NA bottle shop" or "zero-proof bottle shop," is a retail business that specializes in selling non-alcoholic beverages. Unlike conventional liquor stores, which primarily cater to alcoholic products, non-alcoholic bottle shops curate a diverse selection of zero-alcohol options. Most shops will offer a wide selection of non-alcoholic spirit alternatives, botanical spirits, beer, wine, and ready-to-drink cocktails, as well as mixers, syrups, bitters, and sometimes other merchandise such as bar tools and glass ware. Some shops also have fridges with chilled beverages ready to grab and go!

The Appeal of Non-Alcoholic Bottle Shops

Let's talk about why non-alcoholic bottle shops offer are becoming increasingly popular compared to the grocery store retailers:

  • Diverse Selection: Non-alcoholic bottle shops offer a wide range of non-alcoholic beverages, including alcohol-free beers, wines, spirits, and ready-to-drink cocktails. In addition to the most popular brands, these shops may also stock smaller, harder to find brands that you can’t easily find at large retailers. This diversity caters to various tastes and preferences, making it easier for customers to find a drink that suits their mood or occasion..
  • Knowledgeable Staff: For many of us, the world of non-alcoholic beverages is pretty much uncharted territory. Which one is the best non-alcoholic juicy IPA? What’s the best way to mix this particular brand of non-alcoholic gin? Which ready-to-drink cocktail has the functional properties I’m looking for? The staff at non-alcoholic bottle shops are usually extremely knowledgeable and can provide guidance and recommendations to find something that matches your taste and preferences!
  • Community: Most non-alcoholic bottle shops in the US are small, independently run businesses, that are firmly rooted in their neighborhood. They’re not only places where you shop for beverages, but they often also run social and educational events that allow you to connect with likeminded people.

Cheers to non-alcoholic bottle shops!

Non-alcoholic bottle shops are more than just a niche market; they represent a shift in consumer preferences and a response to the growing demand for non-alcoholic alternatives. These specialty stores offer an experience that goes beyond just selling beverages: they provide expertise, guidance, and community for those looking to explore the world of alcohol-free alternatives. So, next time you're in search of a delicious and alcohol-free drink, consider visiting a non-alcoholic bottle shop for a truly refreshing experience. Cheers to the future of mindful drinking!

About Minus Moonshine

Minus Moonshine is a queer owned independent non-alcoholic bottle shop in Brooklyn that has been serving New York City since 2021. It’s not only a shopping destination, but also a hub for the sober and sober curious community in the city. In addition to regular tastings by a wide range of non-alcoholic beverage brands, Minus Moonshine also hosts happy hours and partners with Third Place Bar ( to deliver non-alcoholic cocktail 101 classes and other social events.